{"id":1056,"date":"2012-06-02T20:58:21","date_gmt":"2012-06-03T00:58:21","guid":{"rendered":"https:\/\/acscreative.com\/acsblog\/?p=99"},"modified":"2012-06-02T20:58:21","modified_gmt":"2012-06-03T00:58:21","slug":"internet-advertising-integrated-campaigns","status":"publish","type":"post","link":"https:\/\/acsredux.acscreativedev.com\/?p=1056","title":{"rendered":"Internet Advertising Plays Key Role in Integrated Campaigns"},"content":{"rendered":"

According to a recent\u00a0LinkedIn Research Network\/Harris Poll\u00a0of 1,015 advertising decision-makers from agencies or corporations, advertisers continue to rely on a mix of media types for their marketing campaigns. But most important, the data also reveals that a compelling 80% of those surveyed say they use Internet advertising in an integrated campaign with other media at least some of the time. If you\u2019re not already doing so, maybe it\u2019s time to figure out how you can use Internet advertising in conjunction with the other campaigns your company runs to better meet your marketing objectives.<\/p>\n

Putting Internet Advertising in Perspective<\/strong>
\nBy far, Internet and print media draw the most favor from advertisers: About 9 in 10 advertisers say they use each type, the study reports. In contrast, about 5 in 10 advertisers say they use radio or television ads, and 4 in 10 use cell-phone digital ads.<\/p>\n

The study also reports that the use of Internet advertising and cell-phone digital advertising is on the rise: 74% of those who use Internet advertising say they\u2019re using it more often than they did at this time last year; 69% of those who advertise on cell phones are using that tactic more frequently as well.<\/p>\n

Internet Advertising Practices<\/strong>
\nIn terms of how advertisers most typically use Internet advertising or digital marketing, more often than not advertisers are integrating it with the campaigns they run on other media.<\/p>\n

Of all advertisers polled, 50% say they most typically use Internet advertising in integrated campaigns, and another 30% report they use Internet advertising in integrated campaigns as often as they use it in stand-alone campaigns. Just 13% report they use Internet advertising most typically in stand-alone campaigns, and a scant 8% of the participants don\u2019t use Internet advertising at all.<\/p>\n

What Internet Advertising Brings to Integrated Campaigns<\/strong>
\nAdvertisers who use Internet advertising report that they do so to drive a variety of marketing initiatives: to build brand, trigger information-gathering in support of offline transactions, drive online transactions and promote community around their brand.<\/p>\n

With these findings in mind, here are a few ideas about how you can use Internet advertising in conjunction with other campaigns that you might run to better serve your customers and prospects:<\/p>\n