Each year, marketing magazine\u00a0BtoB\u00a0asks a panel of Web site design and usability experts to identify 10 of the best B2B sites they can find on the Web. The magazine released this year\u2019s picks in September, along with an accompanying article that provides valuable insights about design strategies for making B2B sites more effective for their target audience.<\/p>\n
If you can take time to\u00a0read the complete article\u2014an overview and case studies of all the winning sites\u2014you\u2019ll come away with some great ideas about tactics to try to achieve specific objectives on your B2B site. But if you can\u2019t spare the time to read it all, use the following guide to pinpoint the case studies most relevant to your situation:<\/p>\n
Top 10 Takeaways for 2009<\/strong><\/p>\n The recession, social media, video and other rich media all played a part in shaping B2B Web sites in 2009, according to BtoB. Here are my picks for the top 10 takeaways\u2014some familiar, some new\u2014from this year\u2019s review:<\/p>\n Focus on helping your visitors be successful on your site<\/p>\n Provide clear, concise, easy-to-find product and company information<\/p>\n Offer multiple ways to access information to meet visitors\u2019 needs and preferences<\/p>\n Engage your audience in conversation however you can; enable customer-to-customer conversations as well<\/p>\n Make sure the company your audience \u201cknows\u201d through social media is reflected in your Web site<\/p>\n Incorporate customer feedback and usability testing to make your site better; converse with your customers about what they want and need<\/p>\n Build confidence and trust throughout your site<\/p>\n Use rich media elements for utility rather than show<\/p>\n Streamline access to information; incorporate site search to help reduce the number of clicks to task completion<\/p>\n Design with mobile accessibility in mind<\/p>\n","protected":false},"excerpt":{"rendered":" Each year, marketing magazine\u00a0BtoB\u00a0asks a panel of Web site design and usability experts to identify 10 of the best B2B sites they can find on the Web. The magazine released this year\u2019s picks in September, along with an accompanying article that provides valuable insights about design strategies for making B2B sites more effective for their […]<\/p>\n","protected":false},"author":1,"featured_media":64366,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[12,17,7],"class_list":["post-1057","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","tag-design","tag-news","tag-trends"],"_links":{"self":[{"href":"https:\/\/acsredux.acscreativedev.com\/index.php?rest_route=\/wp\/v2\/posts\/1057","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/acsredux.acscreativedev.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/acsredux.acscreativedev.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/acsredux.acscreativedev.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/acsredux.acscreativedev.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1057"}],"version-history":[{"count":0,"href":"https:\/\/acsredux.acscreativedev.com\/index.php?rest_route=\/wp\/v2\/posts\/1057\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/acsredux.acscreativedev.com\/index.php?rest_route=\/"}],"wp:attachment":[{"href":"https:\/\/acsredux.acscreativedev.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1057"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/acsredux.acscreativedev.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1057"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/acsredux.acscreativedev.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1057"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}