That’s right, it takes just 50 milliseconds or less for a viewer to decide whether to stay on your website or hit the back button. And the biggest factor in that decision isn’t the content: it’s the design.<\/p>\n
\u2022 Compare: the average eye blink takes 100 to 400 milliseconds<\/p>\n
Image is everything and everybody \u2022 75% assess a company’s credibility based on its website design<\/p>\n \u2022 89% search the web before making a purchase decision<\/p>\n \u2022 94% of first impressions are visual-related<\/p>\n “Keeper” design according to Google Research \u2022 Complexity: Simpler is better. The more elements (images, colors and type styles) that are crammed in, the more repelling the design is to the eye and brain.<\/p>\n \u2022 Prototypicality: Familiar is better. Designs that were too far outside the expected box for that industry were perceived as confusing, unsatisfying and unprofessional.<\/p>\n How to follow the Google rules \u2022 Guide the viewer’s eye with a dominant main message<\/p>\n \u2022 Let them scroll: 66% of viewer attention goes to content below the fold<\/p>\n Mobilize it \u2022 67% are more likely to purchase a product or service<\/p>\n \u2022 62% of companies reported increased sales after mobile optimizing their site<\/p>\n \u2022 48% who encountered a non-optimized site thought the business didn’t care<\/p>\n Does your website meet the criteria to be a “keeper”?<\/strong> How to keep visitors on your site or lose them in 50 milliseconds flat That’s right, it takes just 50 milliseconds or less for a viewer to decide whether to stay on your website or hit the back button. And the biggest factor in that decision isn’t the content: it’s the design. \u2022 Compare: the […]<\/p>\n","protected":false},"author":1,"featured_media":63903,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[12,7,9],"class_list":["post-59621","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-websites","tag-design","tag-trends","tag-user-experience"],"_links":{"self":[{"href":"https:\/\/acsredux.acscreativedev.com\/index.php?rest_route=\/wp\/v2\/posts\/59621","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/acsredux.acscreativedev.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/acsredux.acscreativedev.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/acsredux.acscreativedev.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/acsredux.acscreativedev.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=59621"}],"version-history":[{"count":0,"href":"https:\/\/acsredux.acscreativedev.com\/index.php?rest_route=\/wp\/v2\/posts\/59621\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/acsredux.acscreativedev.com\/index.php?rest_route=\/"}],"wp:attachment":[{"href":"https:\/\/acsredux.acscreativedev.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=59621"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/acsredux.acscreativedev.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=59621"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/acsredux.acscreativedev.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=59621"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n<\/strong>Now if you’re thinking this doesn’t apply to your type of business, product or service, guess again. It’s an inescapable fact of human nature that appearance dictates our first impression, no matter what walk of life or business we’re in. Studies show that:<\/p>\n
\n<\/strong>When Google studied user behavior, it found that two design factors make the difference in whether a website is judged positively or negatively.<\/p>\n
\n<\/strong>DIY website creators often believe that all of their important messages must fit into the first screen of the home page (or any other page), and the result is like 20 people all shouting for your attention at once. But you don’t have to eliminate your messages; just make them easier to digest.<\/p>\n
\n<\/strong>Another ignore-at-your-peril aspect of successful website design is its accessibility from mobile devices. Here’s what users say about it:<\/p>\n
\nWell, one way to find out is by analyzing your visitor metrics. Another is to give us a call. We’ll be happy to provide a FREE, NO OBLIGATION<\/strong> professional assessment.<\/p>\n","protected":false},"excerpt":{"rendered":"