In the old days, advertising was for big companies with deep pockets. It meant buying pricey TV ads, billboards, or magazine spreads. You never really knew who the ads reached or how well they worked. Of course, we know those days are over.<\/p>\n
Digital advertising opens up doors for companies of all sizes and budgets. It lets you have one-on-one conversations with customers. Rather than taking an old school \u201cspray and pray\u201d approach to advertising, consider trying Facebook ads.<\/p>\n
Facebook knows a scary amount of information about all of its followers. The platform stores basic details like age and location, but it also catalogues hobbies and interests. This means advertisers can get as granular as they want. You could reach moms who live within 50 miles, like sports radio and drive used cars, if they are your ideal customers.<\/p>\n
Maybe you don\u2019t want to get that specific. Or maybe you have great followers on your Facebook page already. In either case, \u201cLookalike Audiences<\/a>\u201d offer a type of targeting you can really only get on Facebook.<\/p>\n Lookalike campaigns connect you with people who are similar to your followers, based on their interests, age, occupation and many more data points. These audiences are more likely to want your product or service, because their friends already do.<\/p>\n If you\u2019re hesitant to leap into Facebook ads, you\u2019re not alone. It\u2019s a powerful tool that reaches millions of people every second of every day. The good news is that you don\u2019t need much time or money to dip your toes in the water, before you\u2019re ready to dive in head-first.<\/p>\n Unlike other ad buys, there\u2019s not a high barrier of entry. You could spend as little as $1 on a Facebook ad, just to see how it works. You\u2019re not locked into any set dollar amount or timeline. There is a lot of flexibility, so you can adjust your spending any time.<\/p>\n Of course, you shouldn\u2019t start seriously spending on Facebook without first having a solid strategy. Make sure you have a plan to follow up with new customers at every stage of the marketing funnel.<\/p>\n For instance, it\u2019s of no use to collect someone\u2019s email address via Facebook ads, if you\u2019re not going to contact them later. You have to treat Facebook ads as a valuable part of your marketing and sales cycle, nurturing your leads along the way.<\/p>\n Luckily, Facebook gives you in-depth analytics to help you strengthen your strategies. Facebook ads are easy to test and track. You can run A\/B tests to see which ad creative or audiences work best. Then, you can see detailed reporting on how Facebook ads are helping you engage customers.<\/p>\n You can also stay in front of your website visitors, thanks to the Facebook Pixel<\/a>. This code allows you to show ads to Facebook users who have already visited your site. They have already shown an interest in your company, and now you can stay top-of-mind as they make their purchase decision.<\/p>\n Beyond Facebook\u2019s targeting and testing capabilities, one major reason to pay for ads is that there\u2019s not really another way to reach your Facebook followers. Posting unpaid, a.k.a. organic, content on Facebook does not get you very far.<\/p>\n Facebook knows its News Feed space is valuable. So valuable, in fact, that the social media giant wants you to pay to show up in front of your own followers. What was once a Wild West of organic engagement is now a pay-to-play medium (for the most part).<\/p>\n Every time you post, only a small percent of your followers will see your content. Some suggest that organic reach is as low as 2 percent<\/a>. Facebook\u2019s algorithm has downgraded content from companies so much that you have to spend a little to make any waves on the platform.<\/p>\nFlexible Spending & Detailed Reporting<\/h3>\n
It\u2019s a Pay-to-Play Platform<\/h3>\n