\u201cQuality over quantity\u201d is a cliche. But it\u2019s a cliche for a reason. When it comes to your website and digital marketing, it\u2019s important to craft thoughtful content (quality), and not churn out a lot of content at a faster pace (quantity).<\/p>\n
A quality over quantity approach to digital content makes sense, and it\u2019s an easy enough idea to buy into on paper: Spend more time on writing great articles, and you will get better results.<\/p>\n
In practice though, that type of dedication isn\u2019t easy. You need a strong team by your side to motivate you and follow through with ideas.<\/p>\n
Still, quality content is worthwhile in the long run. Whether you\u2019re building a website from scratch or growing your current site, your business benefits from well-researched and well-written copy. In this blog post, we\u2019ll go over a few reasons why longform web posts matter for your website and your bottom line.<\/p>\n
Longform content is rare because it takes more time and effort to publish. Quantity usually wins in a digital environment, as brands race to publish as much information and capture as much attention as possible.<\/p>\n
Take a look at your competitors, for example. How long are their blog posts? How detailed are their FAQ pages? As marketing entrepreneur Neil Patel explains in his research, most blog posts are short, so longer posts give you a competitive edge<\/a>.<\/p>\n Detailed articles also show who you are as a company. They give you the opportunity to present your brand as thoughtful, knowledgeable and helpful.<\/p>\n Search engine optimization (SEO) is a tricky concept that\u2019s even trickier to execute well. Every company wants their website to appear at the top of search engine results pages. One way to earn your spot is to write longform content on your website.<\/p>\n Google especially favors longer articles. In this way, quality posts lead to better SEO, which then brings more traffic to your website. If your website is well-designed (and please contact us<\/a> if it\u2019s not), more traffic will then lead to more conversions, and more revenue for your business. It\u2019s a beautiful circle that all starts with prioritizing quality over quantity in your digital content.<\/p>\n As helpful as SEO can be, not everything<\/em> is about Google. It\u2019s about your customers.<\/p>\n People want good information from reliable sources. With the constant firehose of messages on social media, it\u2019s useful to provide in-depth content that makes life easier for your readers.<\/p>\n2. Make Search Engines Want You<\/h3>\n
3. Satisfy Your Customers\u2019 Cravings<\/h3>\n