{"id":63031,"date":"2018-03-15T11:00:14","date_gmt":"2018-03-15T15:00:14","guid":{"rendered":"https:\/\/www.acscreative.com\/?p=63031"},"modified":"2018-03-15T11:00:14","modified_gmt":"2018-03-15T15:00:14","slug":"new-website-now-what","status":"publish","type":"post","link":"https:\/\/acsredux.acscreativedev.com\/?p=63031","title":{"rendered":"So Your New Website is Live. Now What?"},"content":{"rendered":"

You\u2019ve had a whirlwind few months \u2013 going back and forth with designers, developers, writers, and project managers to ensure your new website<\/strong> is beautiful and functional. Every last icon, image, letter, and pixel has been double-checked for absolute perfection. You devoted extra attention to user experience, workflow efficiency, and information architecture to ensure your online goals are not only met, but exceeded. Today, your brand new website launched, the floodgates are wide open, and new business has poured in like never before \u2013 right<\/em>? Probably not.<\/p>\n

How could this be? You did everything right. You hired talented people. You did the research. You invested your time, money, and resources into building a well-oiled digital machine engineered to sell. Don\u2019t panic \u2013 these efforts aren\u2019t in vain. It\u2019s important to keep in mind, your pursuit of online success<\/strong> doesn\u2019t end with a new website; it begins<\/em> with one. Now is the time to get to work! Here are a few actionable items that should help inspire your next steps…<\/p>\n

Content Marketing<\/h3>\n

Of course your new website is search engine-friendly, but that doesn\u2019t mean it has the content to appear in search results. To put your business in front of potential customers online, you have to offer valuable content (blogs, videos, podcasts, infographics, white papers, etc.) that they might be looking for. The more you publish on a particular topic, the more authority<\/strong> you build within your industry and in Google\u2019s very complex algorithm. Posting \u201cevergreen\u201d content that stays forever relevant will continue to work for you over time and cumulatively increase organic traffic<\/strong> to your site. Be sure to supplement your content marketing efforts outside of your own domain with social media, guest posting, and public relations as well. Everything ties into (and funnels back to) your website\u2019s primary call-to-action.<\/p>\n

Paid Advertising<\/h3>\n

Surely, you\u2019re financially exhausted from building this aforementioned beautiful and functional new website. Now is not the time to close the purse strings, though. Trust that your improved design works as it\u2019s intended to and begin sending large volumes of target traffic its way. Spend some money<\/strong> on Google AdWords and Facebook. Create specific landing pages to further increase visitor confidence and goal efficiency. Finding the perfect balance between ad spend and ROI is by far the most effective means of online growth.<\/p>\n

Email Marketing<\/h3>\n

Does your reimagined website entice visitors to join your email list, complete a form, or contact you? Without a doubt, email marketing is still one of the best ways to reach a captive audience<\/strong> of past, present, and future customers. Remember, these individuals have opted to hear from you! Collecting new subscribers every day should be a top priority. Delivering relevant content to those subscribers\u2019 inboxes is a close second. There is a lot that can be done with an email address these days, from responsive promotional templates to automated drip campaigns and even behavioral segmentation. An effective email marketing strategy keeps people engaged with your brand and coming back to your site!<\/p>\n

Mind you, the items above are just a handful of directions to go after a website launch<\/strong>. Although independent efforts, they work in symphonic harmony together, when executed properly. Remember, a shiny new site may be an essential first step to growing your business online, but it\u2019s just that \u2013 a first step. There is no such thing as “set it and forget it” in the highly-competitive digital marketing world. Passionate persistence and strategic action will surely garner measurable, positive,\u00a0ongoing results for your business.<\/p>\n","protected":false},"excerpt":{"rendered":"

A total redesign is a great step forward, but it\u2019s just that \u2013 a first step<\/p>\n","protected":false},"author":1,"featured_media":64740,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[2,20,23],"class_list":["post-63031","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-websites","tag-advertising","tag-data","tag-email"],"_links":{"self":[{"href":"https:\/\/acsredux.acscreativedev.com\/index.php?rest_route=\/wp\/v2\/posts\/63031","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/acsredux.acscreativedev.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/acsredux.acscreativedev.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/acsredux.acscreativedev.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/acsredux.acscreativedev.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=63031"}],"version-history":[{"count":0,"href":"https:\/\/acsredux.acscreativedev.com\/index.php?rest_route=\/wp\/v2\/posts\/63031\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/acsredux.acscreativedev.com\/index.php?rest_route=\/"}],"wp:attachment":[{"href":"https:\/\/acsredux.acscreativedev.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=63031"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/acsredux.acscreativedev.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=63031"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/acsredux.acscreativedev.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=63031"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}