{"id":63231,"date":"2018-05-09T09:05:11","date_gmt":"2018-05-09T13:05:11","guid":{"rendered":"https:\/\/www.acscreative.com\/?p=63231"},"modified":"2018-05-09T09:05:11","modified_gmt":"2018-05-09T13:05:11","slug":"do-brand-guidelines-matter","status":"publish","type":"post","link":"https:\/\/acsredux.acscreativedev.com\/?p=63231","title":{"rendered":"Do Brand Guidelines Matter?"},"content":{"rendered":"

Yes. Wow, that was easy and you didn’t even have to read anything! Just for fun, let’s expand upon that answer. In order to truly understand how important brand guidelines<\/strong> are, you must first understand why<\/em> they are important. This week\u2019s blog post is dedicated to the almighty brand and we assure you it applies to your business, no matter how big or small. But, do brand guidelines matter?<\/strong><\/p>\n

What are Brand Guidelines?<\/h2>\n

Some use the term style guides<\/em>, brand bibles<\/em>, look books<\/em>, standards manuals<\/em>, or marketing cheat sheets<\/em>. No matter how your company refers to them around the office, brand guidelines are an essential component to long-term growth. These documents can range from 3 to 300 pages and manifest in any number of digital or printed formats. The core purpose of such a guide is to establish rules for how a brand is presented to the world in visuals and messaging.<\/p>\n

Major corporations protect their brand by setting standards and practices for virtually every possible marketing scenario on the planet Earth. Are such lengths necessary for a pet supply store on Main Street? Probably not\u2015but all businesses of any size should aim to control the various pieces of their public-facing image. A typical brand guideline for a small to medium sized company would include:<\/p>\n