{"id":68597,"date":"2019-12-16T23:00:39","date_gmt":"2019-12-17T04:00:39","guid":{"rendered":"https:\/\/www.acscreative.com\/?p=68597"},"modified":"2019-12-16T23:00:39","modified_gmt":"2019-12-17T04:00:39","slug":"build-your-brand","status":"publish","type":"post","link":"https:\/\/acsredux.acscreativedev.com\/?p=68597","title":{"rendered":"Steps to Build Your Brand… With Purpose"},"content":{"rendered":"

Building a strong brand that means something about you, but also resonates with your customers, is easier said than done. Companies can spend years, even decades, building then rebuilding their brands to make them stand out. For both new and established businesses, creating and maintaining a brand takes care and consideration. Let\u2019s start with two key steps to build your brand<\/strong>.<\/p>\n

First, you need to decide who you are as a company. What type of personality should your brand reflect? Finding this identity requires looking inward. Is your company lighthearted and fun? Or corporate and serious? Have you been around for decades or just a few months? What\u2019s your story? The answers to these questions will help you delve deeper into the type of personality your company has or the one you want it to have.<\/p>\n

And, you may not get it right the first time. It\u2019s not uncommon to experiment with different \u201cpersonalities\u201d if you\u2019re not quite sure where you fit in. There are no set-in-stone rules. You can try something and gauge if your customers are responsive or not.<\/p>\n

Second, you need to establish your target audience. These consumers, clients or customers can help guide your brand. Who are these people? What\u2019s their motivation? How do they see your business or industry? Check out the competition and see who they\u2019re targeting. You may even discover a niche market they\u2019ve overlooked.<\/p>\n

Analyze your products or services and their benefits. What customer base uses or needs these products or services? What are their demographics? If you\u2019re not sure who your target audience is, you may need to conduct a more thorough market research survey.<\/p>\n

Once you\u2019ve identified these two key elements, you\u2019ll be able to implement them into the brand guidelines and design for your company. This includes all of your brand elements, like your company color scheme, typography usage, logo, tagline and website design.<\/p>\n

It\u2019s time to let your brand\u2019s personality shine.<\/p>\n","protected":false},"excerpt":{"rendered":"

How to build a strong brand that means something about you, but also resonates with your customers.<\/p>\n","protected":false},"author":1,"featured_media":68602,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[11,16],"class_list":["post-68597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","tag-business","tag-strategy"],"_links":{"self":[{"href":"https:\/\/acsredux.acscreativedev.com\/index.php?rest_route=\/wp\/v2\/posts\/68597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/acsredux.acscreativedev.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/acsredux.acscreativedev.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/acsredux.acscreativedev.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/acsredux.acscreativedev.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=68597"}],"version-history":[{"count":0,"href":"https:\/\/acsredux.acscreativedev.com\/index.php?rest_route=\/wp\/v2\/posts\/68597\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/acsredux.acscreativedev.com\/index.php?rest_route=\/"}],"wp:attachment":[{"href":"https:\/\/acsredux.acscreativedev.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=68597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/acsredux.acscreativedev.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=68597"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/acsredux.acscreativedev.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=68597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}