No advertising venue in history has affected the advertising industry as much as Facebook. As it has evolved, so has our understanding of how to maximize ad spending and reach highly-targeted audiences on this platform.<\/p>\n
Not only does Facebook give you a lot of creative fun with multi-media components, it allows you to develop deeper relationships with your customers, create communities, and the Facebook Business Manager tool gives you deep insight into your customers, your creative, and your ad spending.<\/p>\n
A solid Facebook advertising strategy is a marketing investment that pays great dividends.<\/p>\n
Super-Specific Targeting<\/strong><\/p>\n Facebook knows a lot about its users. The platform stores basic details like age and location, but it also catalogs hobbies and interests. As an advertiser, you can get as granular as you want. You could reach accountants who live within 50 miles of your business and drive sports cars while listening to 80s music, if you wanted to.<\/p>\n Maybe you don\u2019t need to be that specific. Maybe you already have a dedicated group of Facebook \u201cfriends.\u201d In that case, you might find success expanding your market by using Lookalike Audiences<\/a>.<\/p>\n A \u201cLookalike Audience\u201d connects you with people similar to your existing Facebook friends. These audiences are more likely to want your product or service because they share similar interests, age, occupations, etc. as your current Facebook audience.<\/p>\n Flexible Spending & Detailed Reporting<\/strong><\/p>\n If you\u2019re hesitant to leap into Facebook ads, you\u2019re not alone. It\u2019s a powerful tool that reaches millions every day. The good news is you don\u2019t need much time or money to dip your toes into the Facebook pool.<\/p>\n Unlike other ad buys, there\u2019s a low barrier to entry. You can spend as little as $1 on a Facebook ad, just to see how it works. You\u2019re not locked into any set dollar amount or timeline. There\u2019s a lot of flexibility to adjust your spending any time.<\/p>\n You shouldn\u2019t start seriously spending on Facebook without first having a solid strategy. Have a plan in place to follow up with new leads through every stage of the marketing funnel.<\/p>\n For example, it\u2019s not necessary to collect someone\u2019s email address via a Facebook ad, if you don\u2019t intend to contact them later. As a best practice, be respectful of the data collection about your customers. Treat Facebook ads as a valuable part of your marketing and sales cycle, nurturing your leads along the way.<\/p>\n Facebook gives you in-depth analytics to help you strengthen your strategies. They are easy to test and track. You can run A\/B tests to see which ad creative or audiences work best. You can see detailed reporting on how Facebook ads are helping you engage customers.<\/p>\n You can also stay in front of your website visitors, thanks to the Facebook Pixel<\/a>. This code allows you to show ads to Facebook users only after they\u2019ve visited your website. Now you can stay top-of-mind as they make their purchase decision.<\/p>\n It\u2019s a Pay-to-Play Platform<\/strong><\/p>\n Beyond Facebook\u2019s targeting and testing capabilities, one major reason to pay for ads is that it truly is the only way to reach potential audiences on this platform. Organic content on Facebook doesn\u2019t get you very far.<\/p>\n Every time you post, only a small percent of your followers see your content. Some suggest Facebook\u2019s organic reach is as lows as 2 percent.<\/a> They know the value of their News Feed and if you want to be there, you\u2019re going to have to buy some space.<\/p>\n