{"id":70228,"date":"2021-12-07T09:49:10","date_gmt":"2021-12-07T14:49:10","guid":{"rendered":"https:\/\/www.acscreative.com\/?p=70228"},"modified":"2021-12-07T09:49:10","modified_gmt":"2021-12-07T14:49:10","slug":"how-is-my-competition-spending-their-marketing-budgets","status":"publish","type":"post","link":"https:\/\/acsredux.acscreativedev.com\/?p=70228","title":{"rendered":"How Is My Competition Spending Their Marketing Budgets"},"content":{"rendered":"

Can you afford not<\/em> to be monitoring your competition\u2019s marketing efforts? For most of us, studying the competition is not really our favorite way to spend our marketing dollars. So, how do you stay ahead of the competition without breaking the bank? We\u2019ve got 5 easy, cost-effective techniques that may be the solution you\u2019ve been looking for.<\/p>\n

1. Check out their website<\/h3>\n

Watch for updates like product launches, added site capabilities, and customer responses \u2014 anything that might indicate they\u2019re getting a jump on you in terms of products or services. You might also find areas where you excel at something they don\u2019t and can highlight that advantage.<\/p>\n

2. Follow their social media<\/h3>\n

As a follower of their brand pages on Facebook, Twitter, LinkedIn, etc. you\u2019ll get automatic updates about your competition\u2019s activity, including their marketing efforts.<\/p>\n

3. Monitor their activity across the internet<\/h3>\n

Set up a free Google Alerts account and be notified of any online media activity that features your competition. You can see news about them, blog posts, and videos. You can specify whether you want real-time alerts, or daily or weekly batches of alerts.<\/p>\n

4. Shop their products and services<\/h3>\n

First-hand experience with their brand shines a bright light on what they\u2019re doing better or worse than you. While you\u2019re \u201cshopping,\u201d examine everything from product assortments and prices, to package design and customer experience.<\/p>\n

5. Receive their e-mail and direct mail promotions<\/h3>\n

It\u2019s easy to get on their mailing lists. Then, everything they\u2019re doing in these marketing channels is delivered to your inbox for free. Through their website, you can usually request brochures and other sales literature; or you can pick them up at a trade show booth.<\/p>\n

Consistency breeds success<\/h3>\n

The key to success is regular monitoring. It won\u2019t cost you much in money, but it will take a little of your time. Being tuned in to what your competition is doing with their mar-com efforts, can help you differentiate your brand.<\/p>\n","protected":false},"excerpt":{"rendered":"

Can you afford not to be monitoring your competition\u2019s marketing efforts? For most of us, studying the competition is not really our favorite way to spend our marketing dollars.<\/p>\n","protected":false},"author":1,"featured_media":70237,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-70228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights"],"_links":{"self":[{"href":"https:\/\/acsredux.acscreativedev.com\/index.php?rest_route=\/wp\/v2\/posts\/70228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/acsredux.acscreativedev.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/acsredux.acscreativedev.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/acsredux.acscreativedev.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/acsredux.acscreativedev.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=70228"}],"version-history":[{"count":0,"href":"https:\/\/acsredux.acscreativedev.com\/index.php?rest_route=\/wp\/v2\/posts\/70228\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/acsredux.acscreativedev.com\/index.php?rest_route=\/"}],"wp:attachment":[{"href":"https:\/\/acsredux.acscreativedev.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=70228"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/acsredux.acscreativedev.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=70228"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/acsredux.acscreativedev.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=70228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}