Integrated marketing matters because—simply put—your customers and prospects lead integrated online and offline lives. They move seamlessly between online and offline venues and expect a unified, cohesive experience wherever and however they encounter your business. As time progresses and technology exceeds expectations, this conversation becomes crucial for every brand to have. We now have the ability to serve a competitor ad to a mobile device sitting in the same room as a TV showing a commercial for something in the exact consideration set, isn’t that scary? (but enticing to take advantage of)?

So how do you ensure continuity for your customers and prospects? Through executing a highly integrated marketing plan initiative across specific channels that your customers frequent and ensuring that your company delivers complementary cross-channel experiences on the back end. Read more