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Web Presence: Getting Started

April 30, 2014

How your business benefits from consistent updates and technologies

Your business website is up and running. You’re  tweeting on Twitter, posting on Facebook and even connecting on LinkedIn. To further validate your digital communication efforts social media links have been listed at the bottom of your website and your web address has been listed on all of your social sites. Congratulations! You have successfully created a web presence… along with thousands of other competing businesses. Don’t get down just yet. Web presence is HUGE and you have successfully taken the first step.

Web presence is not mandatory for every company to be successful. As a matter of fact, several established businesses do just fine without ever establishing a website or creating a social media account. However, if your does company decides to invest in a digital footprint, why not do it the right way? Read more

0 0 ACS Admin https://acsredux.acscreativedev.com/wp-content/uploads/2022/01/acs-logo-spot.svg ACS Admin2014-04-30 15:31:052014-04-30 15:31:05Web Presence: Getting Started

Why “Hope” isn’t a Practical Marketing Approach

April 12, 2014

“People do business only with those they know, like and trust.” So just tell compelling, transparent, authentic stories about your brand and watch the sales roll in, right? Wrong. Hope is not an effective strategy.

Some B-to-B brands use content marketing to soft sell, essentially disguising what they’re really up to. Others have fallen victim to the “telling a good story” myth-where somehow customers start buying based on emotional pixie dust. The truth is if you want more leads and sales from content marketing, what you publish must ultimately cause customers to become so confident in themselves (as buyers) that they ask you for the sale.”

Read article »

 Source TargetMarketing.com
0 0 ACS Admin https://acsredux.acscreativedev.com/wp-content/uploads/2022/01/acs-logo-spot.svg ACS Admin2014-04-12 12:07:382014-04-12 12:07:38Why “Hope” isn’t a Practical Marketing Approach

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