How To Convert Your PPC Traffic

Successful pay-per-click (PPC) advertising campaigns rely on superior interplay among three key components: relevant keywords; specific, focused text ads and well-optimized landing page. Finding the right keywords that resonate with your target audience and writing compelling ad copy that get searchers to click your ad on the search results page affect how well you generate traffic to your site. But the job of convincing and converting that traffic into leads or customers falls on your landing page design. Are yours up to the task? Read more

Strategies to Stretch Your PPC Budget

Learn tactics and strategies to Stretch Your Paid Search Budget

Ever wish you had a bigger budget for pay-per-click (PPC) advertising or that your existing budget would go farther and produce better results for your business? If so, then it’s time to talk to ACS creative about PPC Management and charge up your routine with some deliberate actions to stretch your budget and pump up the return on your PPC investment. Here are 10 strategies to set you off in the right direction.

1. Let ROI guide your spend

Suppose the PPC advertising cost for one of your keywords is $40 and produces $130 profit from sales, while a second costs $75 and produces $150 from sales. What’s your best strategy? Because the first’s ROI is ($130 – $40) / $40 = 2.25 or 225% and the second’s is ($150 – $75) / $75 = 1 or 100%, you can benefit from directing more of your budget to the first keyword to take advantage of the higher ROI. Read more

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