Integrate Email and Social Networking to Pack a Powerful One-Two Punch

When it comes to integrated marketing, email and social networking are complementary channels that you can easily pair up to deliver a knockout marketing punch for your business.

The reasons to do so now couldn’t be stronger:

Email is universal, and email use is on the rise among social media users (Nielsen)

Email is efficient, producing almost twice the revenue share relative to share of budget (Direct Marketing Association)

Social media is particularly effective at extending your email reach, improving the quality of your email communications and cultivating active advocates for your brand

If you want to boost your email marketing program or drive deeper engagement with your customers through their social networks, email–social integration is right for your business. Read more

Insights about Business Blogging from Technorati’s State of the Blogosphere 2011

Technorati is one of the oldest and most popular blog search engines that indexes, categorizes and tracks millions of blogs in the blogosphere. Since its launch in 2002, Technorati has become a leading authority as a real-time resource about what’s taking place in the blogosphere.

Technorati’s annual State of the Blogosphere (SOTB) research study has chronicled the growth, evolution and maturation of blogging since 2004, and provides perspectives on current and emerging trends. The 2011 study, which surveyed close to 3,000 bloggers nationwide during September of this year, presents some interesting findings about the motivations and habits of “professional” bloggers—those who blog for business purposes—vs. hobbyists, who blog for the fun of it or to keep their family and friends informed. Read more

Internet Advertising Plays Key Role in Integrated Campaigns

According to a recent LinkedIn Research Network/Harris Poll of 1,015 advertising decision-makers from agencies or corporations, advertisers continue to rely on a mix of media types for their marketing campaigns. But most important, the data also reveals that a compelling 80% of those surveyed say they use Internet advertising in an integrated campaign with other media at least some of the time. If you’re not already doing so, maybe it’s time to figure out how you can use Internet advertising in conjunction with the other campaigns your company runs to better meet your marketing objectives.

Putting Internet Advertising in Perspective
By far, Internet and print media draw the most favor from advertisers: About 9 in 10 advertisers say they use each type, the study reports. In contrast, about 5 in 10 advertisers say they use radio or television ads, and 4 in 10 use cell-phone digital ads. Read more

Top 10 Takeaways from BtoB’s 10 Great Websites

Each year, marketing magazine BtoB asks a panel of Web site design and usability experts to identify 10 of the best B2B sites they can find on the Web. The magazine released this year’s picks in September, along with an accompanying article that provides valuable insights about design strategies for making B2B sites more effective for their target audience.

If you can take time to read the complete article—an overview and case studies of all the winning sites—you’ll come away with some great ideas about tactics to try to achieve specific objectives on your B2B site. But if you can’t spare the time to read it all, use the following guide to pinpoint the case studies most relevant to your situation: Read more

Pump Up Your Search Marketing Strategy with Social Media and Display Ads

Impressive evidence is beginning to mount up supporting the benefits of integrating social media and display advertising with search marketing efforts. According to a variety of recent studies, the effectiveness of search advertising—which businesses of all sizes have enthusiastically embraced due to its reasonable entry point, ease of execution and capability to measure ROI—can get a significant lift when you combine search campaigns with social media and display advertising.

Let’s take a look at specific findings from five recent reports. Read more

The Truly Amazing Bandwidth Brawl

AT&T features a problem in Chi town. Their on the list of being first to upgrade to the wi-fi carrier’s next-generation LTE (long-term evolution) system, that delivers much more files into a stereo sign and offers much quicker download data transfer rates. However unbiased checks released this calendar month revealed in which AT&T downloads available in Chi town are less than half your pace of the on Verizon’s LTE system right now there. The main reason? Deficiencies in stereo array. AT&T’s stereo permits allow it to needlessly just use some sort of 10-megahertz piece with the airwaves due to the LTE system in Chi town, in contrast to your 20 megahertz they have in different metropolitan areas.

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