Addy’s Wins

We humbly accept more Addys.

For the last three years running, ACS Creative has earned the accolades of its industry peers. We are grateful for the judges who think so highly of our work, and we are doubly grateful for the clients who trust us with their brands and allow us to do great things. Addy’s are not the result of one creative mind. It takes a team effort, agency and client working together, to develop ideas that lead to designs that garner awards. You might say the real winner here is our customer service. You also might say that three years of wins means we can proudly state: ACS Creative: award-winning branding agency. We hope you don’t mind if we do.

But wait, what is an Addy?

For those of you unfamiliar with the nickname, Addy is the affectionate moniker given to the awards presented by the American Advertising Federation. They hold annual competitions with over 40,000 entries in a three-tier, national contest that begins with local competitions followed by regional and national. The only point is to recognize the smart and artistic work being produced by creative companies nationwide. It’s an honor to be included in the distinguished group of agencies that were singled out for their work in 2016.

Our award-winning entries.

ACS Creative has been developing successful brands for clients for many years. It was no surprise then that the judges chose to give us two awards in the areas of branding & identity. The third win was for web design—another one of our core competencies. It is particularly satisfying to be acknowledged for the things you do well. The ACS team spends much time honing their design skills and staying abreast of industry trends and best practices. Not to win awards, but to help our clients meet their business goals. The trophies are just icing on the cake.

About that award-winning logo.

The logo that garnered the most acclaim was designed by us for an organization named Britepaths—which was a new name as well. The organization, originally called Our Daily Bread, has been around for more than 30 years and is dedicated to developing sustainable solutions that meet the challenges of low-income working families through emergency assistance, financial literacy and one-on-one mentoring. A great cause worthy of a great logo. We went to work gathering brand insight, developing a name and finally crafting a logo. The process (more detail on this in next week’s blog so stay tuned) was textbook collaboration between agency and client. It couldn’t have gone smoother. Probably why the end product turned out so good.

Here’s the winning logo. We like it and, more importantly, Britepaths likes it.

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So what makes a great logo?

First, the research that goes into it. You need to understand the industry, the brand’s history and the competitor logos already out there. Then you start designing. You draw out several options. You revise them. You throw some out and you finalize some others. Then you get the client involved for feedback. Repeat until logo is finished. That finished logo hopefully dovetails with what great logos have in common:

• They use a simple, iconic mark consumers can recognize
• They use colors that are appealing and attract the eye
• They look great across all types of media

Trust us, it’s not as easy as it looks—which is why we are so pleased with our Addys. Hard work does pay off.