If you’ve shied away from targeting your PPC advertising campaigns for local ppc visibility because you want to reach as many potential customers as you possibly can, now might be the time to rethink your strategy. People typically use local search because they have a problem and they’re specifically looking for someone in a particular geographic area to solve it. Furthermore, according to SearchEngineWatch,
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54% of Americans use Internet and local search instead of phone books
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90% of online commercial searches result in offline transactions
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61% of local searches result in a transaction
Isn’t it time to reconsider local PPC advertising?
Ideal Candidates for Local PPC Campaigns
Localizing PPC ad campaigns can prove useful for local businesses that don’t want to attract customers outside the region they service. For example, if you’re a plumbing, heating and air conditioning company in Washington DC, you might create a local paid search campaign based on a 25-mile radius from your office location. Anyone in that area (as determined by the location of their ISP) who searches for your keyword phrases would see your ad; people outside your service area would not. So, you get in front of the most relevant prospects with a specific (and likely immediate) need for your services.
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Why Integrated Marketing Matters
Integrated marketing matters because—simply put—your customers and prospects lead integrated online and offline lives. They move seamlessly between online and offline venues and expect a unified, cohesive experience wherever and however they encounter your business. As time progresses and technology exceeds expectations, this conversation becomes crucial for every brand to have. We now have the ability to serve a competitor ad to a mobile device sitting in the same room as a TV showing a commercial for something in the exact consideration set, isn’t that scary? (but enticing to take advantage of)?
So how do you ensure continuity for your customers and prospects? Through executing a highly integrated marketing plan initiative across specific channels that your customers frequent and ensuring that your company delivers complementary cross-channel experiences on the back end. Read more
The Power of Local PPC Advertising
If you’ve shied away from targeting your PPC advertising campaigns for local ppc visibility because you want to reach as many potential customers as you possibly can, now might be the time to rethink your strategy. People typically use local search because they have a problem and they’re specifically looking for someone in a particular geographic area to solve it. Furthermore, according to SearchEngineWatch,
54% of Americans use Internet and local search instead of phone books
90% of online commercial searches result in offline transactions
61% of local searches result in a transaction
Isn’t it time to reconsider local PPC advertising?
Ideal Candidates for Local PPC Campaigns
Localizing PPC ad campaigns can prove useful for local businesses that don’t want to attract customers outside the region they service. For example, if you’re a plumbing, heating and air conditioning company in Washington DC, you might create a local paid search campaign based on a 25-mile radius from your office location. Anyone in that area (as determined by the location of their ISP) who searches for your keyword phrases would see your ad; people outside your service area would not. So, you get in front of the most relevant prospects with a specific (and likely immediate) need for your services.
Read more